Offshore luxury sailing yacht for fast cruising

OPERAZIONE #L1F3

October 2013 | Advertising

In the center of Milan, Via dei Mercanti, a few steps away from the cathedral, a surrealist and very impressive scene was played, which caught the attention of numerous passers-by. For the opening of the new LifePark Protection store, the advertising agency M&C Saatchi Milan, staged the rising of a submarine right from the asphalt. This completely improbable scene illustrates perfectly the client's motto "In life, anything can happen". Through this setting, the insurance company wishes to question us : If you thought you had everything planned, you don't need insurance or a protection plan, but certain things are just unpredictable, and it then becomes necessary to protect yourself from them. The operation # L1F3, far more than just advertising, is an artistic installation surfing on the viral potential of communication through social networking and online communities.
http://www.protectyourlife.it

© LifePark


Offshore luxury sailing yacht for fast cruisingOffshore luxury sailing yacht for fast cruisingOffshore luxury sailing yacht for fast cruisingOffshore luxury sailing yacht for fast cruising